Taanka is a brand established to showcase the finest handcrafted amalgamation of contemporary designs with traditional stitches produced by rural women artisans of interior Sindh. This unique brand has been skillfully handmade by artisans. Every purchase enables the women behind the products to use their talents to support themselves and their families, and to enhance their economic stature.
Therefore, the rural women of Sindh collaborated with urban design students to reflect consumers’ demands in ethnic designs. With this, the rural artisans have been empowered to realize their right to cultural participation and creativity, as well as the opportunity to establish linkages with urban creative industries of traditional handicraft’s production. They produced the finest handcrafts of contemporary designs with traditional stitches including apparels, home accessories and jewelry items.